Digital transformation isn’t having a moment. It’s a movement.
Digital transformation is both a driver for IT investments and a top challenge for IT and business managers alike. As digital transformation continues to evolve, there are three key areas to focus on: customer experience management (CXM), marketing technology (MarTech), and migrating to the cloud.
The digital experience is itself changing, and companies need to accept and address that fact as they think about new initiatives, whether they are customer- or employee-facing. Deploying the right tools, in the right way, can help organizations succeed in an increasingly online, always-on multi-device world.
- How digital transformation is reshaping the customer experience
- How customer expectations have changed
- How to deploy the right MarTech stack to deliver exceptional outcomes
- Why migrating to the cloud makes it all possible
- Best practices for digital transformation success
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