Frost & Sullivan

— Virtual Think Tank —

Product Marketing

Cracking the Code:

Gary Robbins

Moderator: 
Gary Robbins
Senior Partner
Frost & Sullivan

Thursday, June 6, 2024
11:00 AM – 12:00 PM ET

We are pleased to invite you to an exclusive discussion with your peers to gain your perspective in support of our ongoing industry research.
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Join us for this Timely Discussion!

A successful product marketing leader must adeptly navigate the many objectives inherent in the role. Each product launch initiates a series of crucial inquiries: Who constitutes our target audience? What are their primary concerns? How do we effectively train our sales force? When should we launch? What strategies should we employ for the launch? What are our overarching objectives?

The key questions we will be discussing are:

How do you get your sales team to love all products equally (but, yours the most)?

What do you do to go from influencer to buyer?

How are you leveraging AI to elevate your product launches?

What’s the focus of the team when not launching new products/versions?

What are the most important benchmarks when bringing a product to market?

You’re invited to join an exclusive assembly of B2B marketing executives from diverse sectors, collaborating to address the daily challenges encountered in Frost & Sullivan’s annual Brand and Demand Closed Door Virtual Think Tank. Following this thought provoking discussion, Frost & Sullivan will release the key takeaways.

Participants

Armando Diana

Armando Diana
Director, Product Marketing
Fortinet

Zendesk
Angelos Kottas

Angelos Kottas
Vice President, Product Marketing
Elastic

Zendesk
Vasudha Karanam

Vasudha Karanam
Director of Product Marketing
SAP

Zendesk
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FAQ

What is a Virtual Think Tank?
A Frost & Sullivan Virtual Think Tank is an exclusive, unique and highly engaging conversation that brings together a diverse group of industry leaders to discuss their opinions on a certain topic. Content from this collective discussion will be featured in an upcoming Frost & Sullivan article where you have the options to be highlighted as a thought leader. Your insight as a strategic partner is invaluable.
Why should I participate?
  • Share & Learn Best Practices: Engage in strategic conversations with your peers. The open, candid discussions you have will spark creative thinking and help you formulate new ideas for implementation.
  • Increase Your Peer-to-Peer Network: Connect with other senior level leaders in your industry on a more intimate level.
  • Get Access to a Frost & Sullivan Analyst: Engage with our industry experts to gain additional insights and ask them your questions.
  • Demonstrate Your Industry Expertise: The insights, feedback and best practices shared by you will be part of an upcoming Frost & Sullivan article. Through your participation, both you and your company will be positioned as a leader.
Will I have the option to be quoted or not?

Yes, all participants have the options to be quoted or not in the content created from the discussion.

Will I get a copy of the final content once published?

Yes, we would be more than happy to send you over a complimentary copy of the final content once published.

Who can I speak with for additional questions?

Please contact Danielle Floyd at [email protected]

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