Frost & Sullivan vBook

Event-led Growth is Mission Critical for Modern Marketing Teams

Is Your Organization Ready for the Transformation?

Download our Complimentary vBook

Events are no longer just brand-building exercises—they are becoming one of the most powerful drivers of pipeline, engagement, and revenue growth. As organizations face increasing pressure to prove ROI, modern marketing teams must evolve beyond disconnected event strategies and adopt a more data-driven, integrated approach.

This Frost & Sullivan vBook explores how organizations can operationalize event-led growth (ELG) to improve audience targeting, personalize engagement, optimize technology investments, and connect event performance directly to business outcomes.

Designed for event and marketing leaders, this resource outlines a five-stage maturity framework for turning events into scalable growth engines powered by automation, analytics, and actionable attendee insights.

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Improve event ROI and attribution

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Personalize engagement across channels

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Connect events directly to pipeline

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Scale growth with data-driven insights

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ABOUT THE ANALYST

Melanie Turek

Melanie Turek, VP of Research at Frost & Sullivan, brings 30+ years’ expertise in digital transformation, connected work, and customer experience, helping organizations harness technology for impactful business outcomes.

About Our Firm

Frost & Sullivan

Frost & Sullivan has partnered with clients for more than 60 years, developing growth strategies centered on innovation, disruptive technologies, emerging markets, Mega Trends, and new business models.