Frost & Sullivan

Regaining the Competitive Edge in Outsourcing

The European customer experience (CX) outsourcing market is slowly bouncing back with 2021 seeing annual growth rates that were common before 2019. CX outsourcers with particular digital skills can help brands deliver a consistent and appropriate digital experience. Successful outsourcers will help organisations reduce effort and eliminate friction as increasingly well-informed customers move the goalposts that define basic customer satisfaction concepts.

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  • How to create the optimal conversational customer experience
  • Why new channels like WhatsApp and Viber are essential to brands
  • How to break up workflows to enhance self‐service capabilities
  • How to sustain a hybrid work model
  • How to increase conversion and loyalty via AI‑powered use cases

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