A CMO’s Guide to Marketing NOW…
and for Whatever’s Next

Learn what “flexible marketing” means to marketing leadership and how adopting this mindset can lead to more poised (less restrictive) planning in order to roll with change and the unpredictability that’s around every corner – and every decision you make.

The pressure of decision making during an ongoing pandemic can feel like disarming a ticking time bomb. Do you cut the red or the blue wire?!! Our industry leading panelists discuss navigating the minefield of planning during a state of constant flux, how to avoid decision-paralysis, and when to diverge into action.

If Shakespeare were alive (and moonlighting as a CMO) he’d likewise be thinking, “To go or not to go – that is still the question.” Our CMOs will do a sweeping assessment of the current state of event planning, the best options to consider now, and whether it’s prudent yet to “get thee” to more events.

With ongoing uncertainty, allotting resources and creating a budget can seem like an awfully big gamble. In this discussion, you’ll learn how our leading decision-makers are managing – and validating – their dollars and protecting their assets.