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A CMO’s Guide to Marketing NOW…
and for Whatever’s Next

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Another Atypically Purposeful UnWebinar from Your Friends at Frost & Sullivan’s Brand and Demand Solutions

A CMO’s Guide to Marketing NOW will explore:

We’ve been adapting to a new way of living and working for over two years. Social distancing, masks, vaccines, more virus variants…these are all part of the thread of what is now our “normal.” In this existence of uncertainty, planning is trickier than ever.

Flexibility: the New “F” Word in Marketing

Learn what “flexible marketing” means to marketing leadership and how adopting this mindset can lead to more poised (less restrictive) planning in order to roll with change and the unpredictability that’s around every corner – and every decision you make.

Decisions, Decisions! How to Make the Good Ones During and After a Pandemic

The pressure of decision making during an ongoing pandemic can feel like disarming a ticking time bomb. Do you cut the red or the blue wire?!! Our industry leading panelists discuss navigating the minefield of planning during a state of constant flux, how to avoid decision-paralysis, and when to diverge into action.

Staycation or Road Trip? Events in 2022

If Shakespeare were alive (and moonlighting as a CMO) he’d likewise be thinking, “To go or not to go – that is still the question.” Our CMOs will do a sweeping assessment of the current state of event planning, the best options to consider now, and whether it’s prudent yet to “get thee” to more events.

Justify This! Managing Your Marketing Resources & Budget

With ongoing uncertainty, allotting resources and creating a budget can seem like an awfully big gamble. In this discussion, you’ll learn how our leading decision-makers are managing – and validating – their dollars and protecting their assets.

Tune in to the topics that interest you most – always available to view at your leisure!

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Our Panel of Marketing Leaders

Roberta Gamble

Moderator
Roberta Gamble
Partner and VP
Frost & Sullivan

David Pendery

David E. Pendery
SVP
Head of Global Marketing
CSG

Mark Smith

Mark Smith
CMO, Group VP
Strategic Content & Reputation
Atos

Angie Mistretta

Angie Mistretta
Head of Global B2B Marketing
Logitech

Sydney Sloan

Sydney Sloan
Head of Product & Industry Marketing
Zoom

Gary Robbins

Gary Robbins
Senior Partner
Brand & Demand
Frost & Sullivan

Margaret Franco

Margaret Franco
CMO
Finastra

Marc Serra Jaumot

Marc Serra Jaumot
CMO
InfoVista

Patrick Smith

Patrick Smith
CMO
Cvent

Moderator

Roberta Gamble

Roberta Gamble
Partner and VP
Frost & Sullivan

Our Panel of Marketing Leaders

David Pendery

David E. Pendery
SVP, Head of Global Marketing
CSG

Mark Smith

Mark Smith
CMO, Group VP
Strategic Content & Reputation
Atos

Angie Mistretta

Angie Mistretta
Head of Global B2B Marketing
Logitech

Sydney Sloan
Sydney Sloan
Head of Product &
Industry Marketing
Zoom
Gary Robbins

Gary Robbins
Senior Partner, Brand & Demand
Frost & Sullivan

Margaret Franco

Margaret Franco
CMO
Finastra

Marc Serra Jaumot

Marc Serra Jaumot
CMO
InfoVista

Patrick Smith

Patrick Smith
CMO
Cvent