![ABM Webinar](https://hub.frost.com/wp-content/uploads/2021/04/unwebinar1-300x83.png)
ABM Strategies, Tactics & Insights to Drive ROI
Did you know that 87% of B2B marketers reported that their Account-Based Marketing (ABM) initiatives outperform other marketing investments in terms of ROI* & 91% of companies using ABM increase average deal size, with 25% reporting an increase of +50%?**
Watch this interactive, fun and fast paced UnWebinar to discover:
- ABM standards & benchmarks
- Alignment & best practices for account personalization, CX & engagement
- Tactical insights into what ABM campaigns are working & not working
- How to leverage traditional channel assets for ABM
- Tips & Tricks to collect, tabulate and share ABM analytics and data
- The latest and greatest strategies that drive serious ROI
In today’s challenging B2B market, understanding industry benchmarks of engagement are critical. The “rules of the game” are in constant flux, pushing marketing and sales teams to be aligned and agile; offering value at every touchpoint. Stay one step ahead of your competition to both engage AND convert your top accounts!
** State of ABM Published by SiriusDecisions
![Adam Kahn, Frost & Sullivan](https://hub.frost.com/wp-content/uploads/2021/04/adam-kahn.jpg)
ADAM KAHN
Global Senior Director
Digital Strategy & Marketing Operations
![](https://hub.frost.com/wp-content/uploads/2019/05/FS_Logo_White-300x20.png)
Panelists
![Elise Miller, ServiceNow](https://hub.frost.com/wp-content/uploads/2021/04/Elise-miller.jpg)
Elise Miller
Head of ABM, EMEA
Global ABM Practitioner
Christa Norton
Head of Industry and
Account Based Marketing
![Michael Hopfinger, Cisco](https://hub.frost.com/wp-content/uploads/2021/04/Michael-Hopfinger.jpg)
Michael Hopfinger
Director
Global Commercial Marketing
![Debra Yorkman, SDI](https://hub.frost.com/wp-content/uploads/2021/04/Debra-Yorkman.jpg)
DEBRA YORKMAN
Vice President, Marketing
![Service Now Logo](https://hub.frost.com/wp-content/uploads/2021/04/Servicenow-Logo-White.png)
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![Cisco Logo](https://hub.frost.com/wp-content/uploads/2021/04/cisco-logo-white.png)
![matrixx_logo_software_color_pms white SDI Logo](https://hub.frost.com/wp-content/uploads/2021/04/SDI_Logo2017_yellowhite.png)
KAREN SAGE
Chief Marketing Officer
![Oislin O'connor, Matrixx Software](https://hub.frost.com/wp-content/uploads/2021/04/oislin-oconnor.jpg)
Senior Director
Account Based Marketing
![Marnie Giuranna Zaccaria, Finastra](https://hub.frost.com/wp-content/uploads/2021/04/Marnie-Giuranna-Zaccaria.jpg)
Marnie Giuranna Zaccaria
Global ABM Lead
![Gary Robbins, Frost & Sullivan](https://hub.frost.com/wp-content/uploads/2020/03/gary.jpg)
GARY ROBBINS
Senior Partner
Brand and Demand Solutions
![syncron Syncron Logo](https://hub.frost.com/wp-content/uploads/2021/04/syncron.png)
![matrixx_logo_software_color_pms white Matrix Software](https://hub.frost.com/wp-content/uploads/2021/04/matrixx_logo_software_color_pms-white.png)
![finastra-logo finastra-logo](https://hub.frost.com/wp-content/uploads/2021/04/finastra-logo.png)
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