Frost & Sullivan
ABM Webinar

ABM Strategies, Tactics & Insights to Drive ROI

Did you know that 87% of B2B marketers reported that their Account-Based Marketing (ABM) initiatives outperform other marketing investments in terms of ROI* & 91% of companies using ABM increase average deal size, with 25% reporting an increase of +50%?**

Watch this interactive, fun and fast paced UnWebinar to discover:

  • ABM standards & benchmarks
  • Alignment & best practices for account personalization, CX & engagement
  • Tactical insights into what ABM campaigns are working & not working
  • How to leverage traditional channel assets for ABM
  • Tips & Tricks to collect, tabulate and share ABM analytics and data
  • The latest and greatest strategies that drive serious ROI

In today’s challenging B2B market, understanding industry benchmarks of engagement are critical. The “rules of the game” are in constant flux, pushing marketing and sales teams to be aligned and agile; offering value at every touchpoint. Stay one step ahead of your competition to both engage AND convert your top accounts!

*ABM Benchmark Study Published by ITSMA
** State of ABM Published by SiriusDecisions
Adam Kahn, Frost & SullivanMODERATOR
Global Senior Director
Digital Strategy & Marketing Operations


Elise Miller, ServiceNow

Elise Miller
Head of ABM, EMEA
Global ABM Practitioner

Christa Norton, Capita

Christa Norton
Head of Industry and
Account Based Marketing

Michael Hopfinger, Cisco

Michael Hopfinger
Global Commercial Marketing

Debra Yorkman, SDI

Vice President, Marketing

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capita logo
Cisco Logo
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Karen Sage, Syncron

Chief Marketing Officer

Oislin O'connor, Matrixx Software
Senior Director
Account Based Marketing
Marnie Giuranna Zaccaria, Finastra

Marnie Giuranna Zaccaria
Global ABM Lead

Gary Robbins, Frost & Sullivan

Senior Partner
Brand and Demand Solutions

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Matrix Software
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