Frost & Sullivan

Virtual Think Tank

Account Based Marketing

Cracking the Code:

Gary Robbins

Moderator: 
Gary Robbins
Senior Partner
Frost & Sullivan

Monday, June 17, 2024
11:00 AM – 12:00 PM ET

We are pleased to invite you to an exclusive discussion with your peers to gain your perspective in support of our ongoing industry research.

Join us for this Timely Discussion!

Recent data highlights that more than three-quarters of marketers have achieved a superior return on investment with Account-Based Marketing (ABM) in contrast to other marketing strategies. With ABM firmly entrenched in marketing approaches, the stage is set to overcome obstacles and surface the best practices.

The key questions we will be discussing are:

Most effective team structure/resource allocation?

How do you build a true partnership with sales aligned to a joint goal?

What opportunities do you see for AI supporting ABM?

How do you drive personalization at scale?

What are the most important metrics when measuring ABM?

During this virtual think tank, Gary Robbins, Senior Partner, Brand and Demand, will moderate a conversation with a curated group of marketing executives that will stimulate, invigorate, and initiate new approaches to ABM.

FAQ

What is a Virtual Think Tank?
A Frost & Sullivan Virtual Think Tank is an exclusive, unique and highly engaging conversation that brings together a diverse group of industry leaders to discuss their opinions on a certain topic. Content from this collective discussion will be featured in an upcoming Frost & Sullivan article where you have the options to be highlighted as a thought leader. Your insight as a strategic partner is invaluable.
Why should I participate?
  • Share & Learn Best Practices: Engage in strategic conversations with your peers. The open, candid discussions you have will spark creative thinking and help you formulate new ideas for implementation.
  • Increase Your Peer-to-Peer Network: Connect with other senior level leaders in your industry on a more intimate level.
  • Get Access to a Frost & Sullivan Analyst: Engage with our industry experts to gain additional insights and ask them your questions.
  • Demonstrate Your Industry Expertise: The insights, feedback and best practices shared by you will be part of an upcoming Frost & Sullivan article. Through your participation, both you and your company will be positioned as a leader.
Will I have the option to be quoted or not?

Yes, all participants have the options to be quoted or not in the content created from the discussion.

Will I get a copy of the final content once published?

Yes, we would be more than happy to send you over a complimentary copy of the final content once published.

Who can I speak with for additional questions?

Please contact Danielle Floyd at danielle.floyd@frost.com

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