Make it Real: From AI Pilots to Experience-Led Growth
Closing Thailand’s Experience-Engine Gap
Moderator:
Krishna Baidya
Senior Industry Director
Frost & Sullivan
Tuesday, 18 August 2026
11:30 AM – 2:30 PM ICT
Summit II, Hilton Sukhumvit Bangkok,
11 Sukhumvit Soi 24, Khlong Ton,
Bangkok, 10110, Thailand
63% of organizations expect agentic AI to free people for strategic work, yet only
39% of have the shared customer data platform needed to actually support it
Thai marketing leaders have run the pilots. Personalization tests, generative content, early agent deployments. The harder question — the one the board is asking — is how any of it converts into measurable growth.
THE CHALLENGE IN THAILAND: AMBITION IS RUNNING AHEAD OF READINESS
Thai customer expectations are advancing fast, shaped by the platforms consumers already live in. Inside most marketing functions, the data foundations and operating models are still catching up. They were built for campaigns, not for the real-time, connected engagement that customers now treat as the baseline.
The constraint on growth is no longer AI capability. It is the distance between what customers expect and what the marketing engine can actually deliver. This closed-door session is designed to close that distance.
Join this invitation-only luncheon hosted by Frost & Sullivan and Adobe, where CMOs and senior marketing leaders from Thailand’s leading brands will explore:
AI-driven discoverability: staying visible when you no longer own the surface.
The data foundation: closing the readiness gap.
Personalization at scale: from segments to real-time, connected engagement.
Agentic AI in the marketing function: from pilot to operating capability.
The evolving CMO mandate: proving measurable growth.
At this invitation-only lunch, Krishna Baidya, Senior Industry Director, Frost & Sullivan, will set the context for the session and draw out the conversation without a product agenda. Each theme is grounded in current APAC research and the lived realities of marketing leaders in Thailand.
FAQ
What is an Executive Roundtable Lunch?
A Frost & Sullivan Executive Luncheon is an exclusive, unique and highly engaging in-person conversation that brings together a diverse group of industry leaders to discuss their opinions on a certain topic, all while enjoying fantastic food and beverage offerings, of course. Your insight as a strategic partner is invaluable.
Why should I participate?
- Share & Learn Best Practices: Engage in strategic conversations with your peers. The open, candid discussions you have will spark creative thinking and help you formulate new ideas for implementation.
- Increase Your Peer-to-Peer Network: Connect with other senior level leaders in your industry on a more intimate level.
- Get Access to a Frost & Sullivan Analyst: Engage with our industry experts to gain additional insights and ask them your questions.
- Demonstrate Your Industry Expertise: The insights, feedback and best practices shared by you will be part of an upcoming Frost & Sullivan article. Through your participation, both you and your company will be positioned as a leader.
Will I have the option to be quoted or not?
As an output of this discussion, Frost & Sullivan will produce an article. All participants will receive a complimentary copy of the final article and have the option to be quoted or not.
Will you accommodate my dietary restrictions?
Yes! We understand the importance of dietary restrictions and allergies and want to ensure that all participants feel comfortable and have an enjoyable experience.
What is the location of the event?
Summit II, Hilton Sukhumvit Bangkok, 11 Sukhumvit Soi 24, Khlong Ton, Bangkok, 10110, Thailand
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