Frost & Sullivan

Always OnDemand
Because Your Time is Short

Build an Invincible B2B
Revenue Engine

The UnWebinar Series

Not all superheroes wear capes, but extraordinary B2B revenue teams do share one common superpower: they know how to align, optimize and mobilize their people, processes and systems to dominate in the face of adversity. Learn how to get your revenue organization firing on all cylinders to increase your pipeline generation and skyrocket your win rates.

These episodes, under 10 minutes each, will bring the various thought leadership and a better understanding of the latest trends in the industry.

Purposeful Planning: Tech, Talent, or Programs? How to Structure Budgets and Teams for Long-Term Growth

How do top-performing revenue leaders structure their budgets and organize their teams for sustainable growth? 

Tough decisions need to be made – get the winning formula for optimizing your budget and team to ensure you are investing where it matters most for your organization’s goals.

Optimize Your Data and Systems to Power Your Revenue Team to Generate and Convert More Pipeline

How to optimize your technology and data to create and convert more pipeline?

Too often do we hear, “this technology or better data will solve your problems” – while this is partly true, the real value comes from how your systems are implemented and utilized by your revenue team. We all want the best technology and cleanest data, yet even with the shiniest new technology or the latest data file we still fall short of targets. Join this webinar to learn how to extract the true power of your technology and data to create more pipeline and hit your revenue goals!

The Buyer Journey from a CRO & CMO's POV: Spot Opportunities Earlier, Engage More Intelligently, & Close Deals Faster

How do you get the CRO and CMO on the same page to spot opportunities earlier, engage at every step more intelligently, and close deals faster? 

Today, more than 80% of the B2B buying journey is anonymous and online – and for marketers and sellers, gaining insight into who is in the buying group and what they care about in this complex and unknown journey is critical to winning deals. Dive into the buyer journey with Demandbase’s CRO & CMO to learn how marketing and sales can align to spot the juiciest opportunities earlier, engage at every step more intelligently, and close deals faster.

A Revenue Hero's Chronicle: How to Crush Your Goals with an Account-Based Strategy

How has implementing an account-based approach enabled Hexagon to skyrocket engagement across your target accounts?

Research shows that launching ABM within an organization leads to positive effects in regards to marketing and sales outcomes; marketing realizes more web engagement, more targeted advertising, higher email performance metrics, and improved conversion rates, while sales see larger deal sizes, faster sales cycles, and much higher win rates. Join our session to hear Jodi Lebow, Director, Global Demand Center at Hexagon discuss how implementing ABM across her organization has enabled them to increase productivity, engage prospects more effectively, and deliver a consistent brand experience that skyrockets engagement.

Tune in to the topics that interest you most – always available to view at your leisure!

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Our Panel of Industry Leaders

Roberta Gamble

Moderator
Roberta Gamble
Partner and Vice-president
Frost & Sullivan

Tracy Kraft

Tracy Kraft
VP of Revenue Marketing
Demandbase

Tom Keefe

Tom Keefe
Senior Director of Marketing Operations
Demandbase

Jon Miller

Jon Miller
CMO
Demandbase

Allison Metcalfe

Allison Metcalfe
Chief Revenue Officer
Demandbase

Jodi Lebow

Jodi Lebow
Director, Global Demand Center
Hexagon

In collaboration with

In Collaboration with RingCentral

Moderator

Roberta Gamble

Roberta Gamble
Partner and Vice-president
Frost & Sullivan

Our Panel of Industry Leaders

Tracy Kraft

Tracy Kraft
VP of Revenue Marketing
Demandbase

Tracy has spent the majority of her career leading revenue-generating B2B marketing teams for global high-growth technology companies and currently leads the Global Revenue Marketing team at Demandbase. Prior to joining Demandbase, she led the Account-Based Revenue and Partner Marketing team at New Relic and previously oversaw the marketing efforts for fintech disruptor, Marqeta. She has also spent time in leadership roles at leading companies like Salesforce/Heroku and AppDynamics. Tracy is passionate about Marketing and truly believes in the impact revenue teams can have on a company’s growth trajectory.

Tom Keefe

Tom Keefe
Senior Director of Marketing Operations
Demandbase

Tom Keefe currently runs Marketing Operations at Demandbase, and yet has focused on expanding his knowledge outside of the standard MOPs role. With the belief that there is a very thin line between Marketing, Sales and Customer Operations, he has been able to take this “lack of lane” mentality to make his presence felt across the organization in non traditional areas. Whether it’s helping drive new business on the customer facing teams, running trainings and best practice sessions, or marketing led expansion plays, he’s put an emphasis on making himself sticky across multiple functions of the revenue department.

Jon Miller

Jon Miller
CMO
Demandbase

Jon Miller is the CMO of Demandbase. Most recently, Miller was the co-founder and CEO of Engagio, which merged with Demandbase in June 2020. Earlier, Miller was co founder and CMO for Marketo (acquired by Adobe).He is the author of many books including Demandbase’s The Clear & Complete Guide to Smarter GTM™ and Marketo’s Definitive Guide to Marketing Automation. He was named Most Influential Marketing CEO of the Year by the Corporate Excellence Awards, one of the 10 Most Influential Tech Marketers in the world by B2B Marketing, and a Top 10 CMO for companies under $250M the CMO Institute. Jon holds a bachelor’s degree in physics from Harvard and has an MBA from Stanford.

Allison Metcalfe

Allison Metcalfe
Chief Revenue Officer
Demandbase

Allison Metcalfe is the Chief Revenue Officer for Demandbase. In her role, Metcalfe is responsible for leading Demandbase’s revenue operations. Allison joined Demandbase after a successful tenure at LiveRamp, where she was responsible for building successful business lines and high-performing teams, including LiveRamp TV, the company’s multi-million dollar TV advertising division. Earlier in her career, Allison was a Director of Customer Success at Demandbase. Furthermore, Allison has held customer success roles at Salesforce (Data.com) and Equilar.

Jodi Lebow

Jodi Lebow
Director, Global Demand Center
Hexagon

Jodi Lebow is the Director, Global Demand Center at Hexagon’s Asset Lifecycle Intelligence division where she leads a team focused on brand & design, global campaigns, digital marketing, global events, and account-based marketing. Jodi is recognized as an experienced B2B marketing leader with vast experience in data-driven demand generation and account-based marketing (ABM) with a track record of creating strategic, integrated go-to-market strategies that generate pipeline, accelerate revenue creation, and enhance brand awareness. Prior to joining Hexagon, she held leadership roles in demand generation and digital marketing at Digital.ai, Teradata, and Concur. Jodi holds a MBA from the Carlson School of Management at the University of Minnesota and a BS degree in Journalism from the University of Wisconsin – Madison.

In collaboration with

In Collaboration with RingCentral