Frost & Sullivan
ABM Webinar
The King has Fallen

Content is the New Emperor

Content has been “king” for quite some time, but with roughly 80% of the B2B buying journey taking place online, it’s quickly shifting to the emperor of your marketing universe. Decision-makers increasingly prefer self-service discovery to identify solutions to their challenges. How are you leveraging content marketing to place your organization in their line of sight?

We’ll not only discuss content marketing strategy, but how industry leading marketing executives optimize psychology, analytics, design, personalization and much more to identify, engage, understand and convert your prospects to clients.

Watch this interactive, fun and fast paced UnWebinar to discover:

  • Tried and true layout and design techniques that increase time on site
  • Headlines and CTAs to drive clicks
  • Psychology of content marketing
  • Interactive and dynamic content best practices
  • Personalization lessons learned
  • The role of content in the overall marketing mix
  • Drive and report ROI thru proper analysis and analytics
Roberta Gamble Frost & SullivanMODERATOR
Partner and VP
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Suzanne McLaughlin, FINASTRA

Suzanne McLaughlin
 Chief of Staff, Marketing 

Faith Wheller, CISCO

Faith Wheller
Senior Marketing Director
Global Small Business

Lisa Matherly,

Lisa Matherly
VP of Marketing

Amanda Hidalgo

Amanda Hidalgo
Global Content Strategy & Operations Manager

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Gary Robbins, Frost & Sullivan

Gary Robbins
Senior Partner, Brand & Demand

Bernie Borges, IQor

Bernie Borges
VP, Global Content Marketing

Nick Mason, Turtl
Nick Mason
CEO & Founder


Eva Araya
Content Functional Lead, Content & Creative
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