Frost & Sullivan
ABM Webinar
October 7, 2021 | 11am EST
The King has Fallen

Content is the New Emperor

Content has been “king” for quite some time, but with roughly 80% of the B2B buying journey taking place online, it’s quickly shifting to the emperor of your marketing universe. Decision-makers increasingly prefer self-service discovery to identify solutions to their challenges. How are you leveraging content marketing to place your organization in their line of sight?

We’ll not only discuss content marketing strategy, but how industry leading marketing executives optimize psychology, analytics, design, personalization and much more to identify, engage, understand and convert your prospects to clients.

Participate in this interactive, fun and fast paced UnWebinar to discover:

  • Tried and true layout and design techniques that increase time on site
  • Headlines and CTAs to drive clicks
  • Psychology of content marketing
  • Interactive and dynamic content best practices
  • Personalization lessons learned
  • The role of content in the overall marketing mix
  • Drive and report ROI thru proper analysis and analytics
BONUS: Up to 50 lucky attendees will receive an AWESOME gift mailed directly to you. If selected, your notification will be sent up to and through the event.

Register today!

Roberta Gamble Frost & SullivanMODERATOR
ROBERTA GAMBLE
Partner and VP
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Panelists

Suzanne McLaughlin, FINASTRA

Suzanne McLaughlin
 Chief of Staff, Marketing 

Faith Wheller, CISCO

Faith Wheller
Senior Marketing Director
Global Small Business

Lisa Matherly, 247.ai

Lisa Matherly
VP of Marketing

Amanda Hidalgo

Amanda Hidalgo
Global Content Strategy & Operations Manager

FINASTRA logo
cisco logo
logo-247ai
faro-technologies
Gary Robbins, Frost & Sullivan

Gary Robbins
Senior Partner, Brand & Demand

Bernie Borges, IQor

Bernie Borges
VP, Global Content Marketing

Nick Mason, Turtl
Nick Mason
CEO & Founder

Eva-Araya

Eva Araya
Content Functional Lead, Content & Creative
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iQor logo
Turtl Logo
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