Frost Radar™ Report

Customer Experience Management in Asia-Pacific, 2025

A Benchmarking System to Spark Companies to Action – Innovation that Fuels New Deal Flow and Growth Pipelines

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Customer experience (CX) has become the most critical differentiator in today’s digital-first economy. Organizations across Asia-Pacific are investing in next-generation CX management solutions to deliver hyper-personalized, seamless, and secure experiences—yet many still struggle to balance technology adoption with the human touch.

Frost & Sullivan’s Frost Radar™: Customer Experience Management in Asia-Pacific, 2025 benchmarks 18 leading providers and highlights TP (Teleperformance) as a Growth and Innovation Leader, recognized for its ability to combine AI-driven automation, emotional intelligence, and human expertise to help enterprises transform CX journeys end-to-end.

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The Asia-Pacific CX market generated $39.8 billion in 2023, projected to reach $48.8 billion by 2029.

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Organizations are shifting from labor-centric to technology-first CX models, integrating AI, automation, and analytics for scalable growth.

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TP stands out with its high-tech, high-touch strategy, blending advanced AI platforms, human empathy, and consulting capabilities.

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ABOUT THE ANALYST

Sherrel Roche

Sherrel Roche is an Associate Director for the ICT Research team at Frost & Sullivan APAC.

About Our Firm

Frost & Sullivan

Frost & Sullivan has partnered with clients for more than 60 years, developing growth strategies centered on innovation, disruptive technologies, emerging markets, Mega Trends, and new business models.