DEMAND GENERATION IN 2021:

A Year of Discoveries & Opportunities

For most of 2020, B2B marketing leaders have been reacting and pivoting to the challenges of a global pandemic. In fact, the recently published report State of Demand Gen 2020* showed that 55% of marketers have increased demand gen activity since the pandemic began and 78% stated that they expect their demand gen budgets to either grow or stay the same in 2021.

So what happens next? Does a vaccine shift your strategy? How much do you pivot?

Demand Generation in 2021: A Year of Discoveries & Opportunities, in other words it’s the opposite of a traditional webinar! Our UnWebinars are engaging, interactive and fun with speed rounds and questions built by you and answered by a panel of your peers to discuss and uncover the discoveries and opportunities of 2021. The agenda has been built around YOUR needs and will answer questions and concerns like:

• What will inbound and outbound Demand Generation look like post vaccine?
• How are you mapping Demand Gen tactics to the buyer journey and measuring ROI?
• How will your ABM strategies evolve in 2021?
• How do you plan/budget for tradeshows and events in 2021?
• When will we “flip the switch” back to in-person demand?

This is an UnWebinar you cannot afford to miss.

* State of Demand Generation 2020 Published by Activate