demand gen markerting 2021
Frost & Sullivan
Wednesday, January 27, 2021 | 11:00 AM EST / 4:00 PM GMT

DEMAND GENERATION IN 2021:

A Year of Discoveries & Opportunities

For most of 2020, B2B marketing leaders have been reacting and pivoting to the challenges of a global pandemic. In fact, the recently published report State of Demand Gen 2020* showed that 55% of marketers have increased demand gen activity since the pandemic began and 78% stated that they expect their demand gen budgets to either grow or stay the same in 2021.

So what happens next? Does a vaccine shift your strategy? How much do you pivot?

Demand Generation in 2021: A Year of Discoveries & Opportunities, in other words it’s the opposite of a traditional webinar! Our UnWebinars are engaging, interactive and fun with speed rounds and questions built by you and answered by a panel of your peers to discuss and uncover the discoveries and opportunities of 2021. The agenda has been built around YOUR needs and will answer questions and concerns like:

  • What will inbound and outbound Demand Generation look like post vaccine?
  • How are you mapping Demand Gen tactics to the buyer journey and measuring ROI?
  • How will your ABM strategies evolve in 2021?
  • How do you plan/budget for tradeshows and events in 2021?
  • When will we “flip the switch” back to in-person demand?

This is an UnWebinar you cannot afford to miss.

* State of Demand Generation 2020 Published by Activate

Panelists

Moderator
Adam Kahn Headshot

Adam Kahn

Global Senior Director
Digital Strategy & Marketing Operations
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Einat Weiss

Einat Weiss

Chief Marketing Officer
NICE systems

Tim Kounadis

Tim Kounadis

Vice President of Marketing
Expedient

Tracy Geist

Tracy Geist

Chief Marketing Officer

editshare

Murph Krajewski

Murph Krajewski

Chief Marketing Officer
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Adam Kahn Headshot

Gary Robbins

Sr. Partner
Brand and Demand Solutions
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Marc Petock

Marc Petock

Chief Marketing & Communications Officer
Lynxspring

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