Frost & Sullivan

— Virtual Think Tank —

Demand Generation:

Questions Answered 

Gary Robbins

Moderator: 
Gary Robbins
Senior Partner
Frost & Sullivan

Thursday, May 9, 2024
11:00 AM – 12:00 PM ET

We are pleased to invite you to an exclusive discussion with your peers to gain your perspective in support of our ongoing industry research.
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Join us for this Timely Discussion!

The demand generation leader’s life is a whirlwind of Artificial Intelligence, worldwide campaigns, clashes between sales and marketing, quality vs quantity debates and the constant challenge of tracking returns.  Join a select group of B2B marketing executives spanning various industries as we collaborate to tackle the daily obstacles we encounter in Frost & Sullivan’s annual Brand and Demand Closed Door Virtual Think Tank. Following this stimulating and insightful session, Frost & Sullivan will release the key takeaways from our discussions. 

The key questions we will be discussing are:

What specific activities do you drive internally vs externally?

What have been your most successful demand generation tactics?

What role do you see AI playing in demand generation?

Which programs have proven best when scaling?

When you measure impact, what are you measuring?

During this Virtual Think Tank, Gary Robbins, Sr. Partner, Brand and Demand, will moderate a conversation with a curated group of marketing executives that will stimulate, invigorate and overcome the obstacles to demand generation success.

Participants

Lisa Avillez

Lisa Avillez
Director, Integrated Marketing,
Digital Marketing
Egnyte, Inc

Egnyte, Inc
Mary Kay Evans

Mary Kay Evans
CMO
Alida

Alida
Sonya Hansen

Sonya Hansen
Sr. Director of
Global Demand Generation
Workiva

Workiva
Milouni Sheth

Milouni Sheth
Global Marketing Manager
Siemens

Workiva
Kelly Liu

Kelly Liu
VP of Demand Generation
Sift

Sift
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FAQ

What is a Virtual Think Tank?
A Frost & Sullivan Virtual Think Tank is an exclusive, unique and highly engaging conversation that brings together a diverse group of industry leaders to discuss their opinions on a certain topic. Content from this collective discussion will be featured in an upcoming Frost & Sullivan article where you have the options to be highlighted as a thought leader. Your insight as a strategic partner is invaluable.
Why should I participate?
  • Share & Learn Best Practices: Engage in strategic conversations with your peers. The open, candid discussions you have will spark creative thinking and help you formulate new ideas for implementation.
  • Increase Your Peer-to-Peer Network: Connect with other senior level leaders in your industry on a more intimate level.
  • Get Access to a Frost & Sullivan Analyst: Engage with our industry experts to gain additional insights and ask them your questions.
  • Demonstrate Your Industry Expertise: The insights, feedback and best practices shared by you will be part of an upcoming Frost & Sullivan article. Through your participation, both you and your company will be positioned as a leader.
Will I have the option to be quoted or not?

Yes, all participants have the options to be quoted or not in the content created from the discussion.

Will I get a copy of the final content once published?

Yes, we would be more than happy to send you over a complimentary copy of the final content once published.

Who can I speak with for additional questions?

Please contact Danielle Floyd at danielle.floyd@frost.com

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