An (Un)Necessary Tradeoff: Fraud Prevention Strategies Should Enhance, Not Compromise, Customer Experience

Surging on-line sales have been a boon for eCommerce retailers, but they also pose risks and challenges. Along with the growth comes a sharp rise in fraudulent activity, driving merchants to create fraud prevention strategies in-house or in collaboration with external partners. Simply mitigating fraud is not enough: vendors need to ensure the experience of valid customers is not marred by well-meaning but poorly executed, fraud prevention tactics. How can merchants gain superior data efficacy, organizational visibility, and optimize their customer experiences?