Frost & Sullivan

An (Un)Necessary Tradeoff: Fraud Prevention Strategies Should Enhance, Not Compromise, Customer Experience

Surging on-line sales have been a boon for eCommerce retailers, but they also pose risks and challenges. Along with the growth comes a sharp rise in fraudulent activity, driving merchants to create fraud prevention strategies in-house or in collaboration with external partners. Simply mitigating fraud is not enough: vendors need to ensure the experience of valid customers is not marred by well-meaning but poorly executed, fraud prevention tactics. How can merchants gain superior data efficacy, organizational visibility, and optimize their customer experiences?

Ekata White Paper thumbail

Download this complimentary white paper to discover:

  • How good fraud prevention intentions can hurt more than help
  • Why businesses struggle with customer verification
  • What advanced solutions now exist that are smart, can scale, and solve customer validation challenges
  • How partnering with a solution provider such as Ekata is a reliable way to ensure fraud prevention can improve—rather than sacrifice—customer retention

Download the white paper

"*" indicates required fields

Are you currently looking for solutions/tools that will enable you to approve good customers faster while combating fraud?*