Frost & Sullivan

2021 B2B Marketing Benchmark Survey

The Frost & Sullivan’s 2021 B2B Marketing Benchmark Survey is the leading resource for B2B marketing leaders to benchmark their performance against their peers. We survey a cross-section of marketers from a range of industries and business sizes to find out where they see the best opportunities for optimization and return on investment this year.

Participate in the survey and receive a copy of the results so you can benchmark best practices in the following areas:

  • Marketing Strategy
  • Content Marketing
  • Account-Based Marketing
  • Budgeting
  • Success Measurement

Participant Feedback

Frost & Sullivan’s in-depth market analysis and knowledge of the medium voltage drive industry and detailed benchmark survey related to our current business practices, providing our marketing team with insights into improvements that we can undertake that would not have been possible to discover on our own.

Given Frost & Sullivan’s reputation and stature, it was no surprise they produced a survey full of useful insights and recommendations. What I found so powerful about this survey were the recommendations made are highly specific to our business and very actionable. We will definitely be able to incorporate them into our strategy and expect to see positive results.

The data and analysis provided to me by Frost & Sullivan and the personalized Marketing Benchmark report helped me assess my priorities against those of my peers, in everything from resourcing to investment, and helped me make more data-driven decisions on our future marketing programs.

Michael Cooper

Marketing Vice President, TMEIC

Justine Melman

VP, Marketing & Communications, Flybits, Inc.

Jennifer Leggio

Chief Marketing Officer, Claroty