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Frost & Sullivan

Executive Summary

Marketing in 2021: Uncertainty or Opportunity?

As we prepare for 2021, marketers around the world are finding themselves unsure of how to move forward. How does one plan for a future rife with the uncertainty of a prolonged pandemic and looming recession?

Frost & Sullivan has gathered marketing leaders from Blackberry, Colt Technology Services, Concentrix, Cvent and Tata Consultancy Services to discuss new opportunities and the future of marketing.

Read our executive summary to learn predictions and insights about how to succeed during these challenging times. We expect 2021 to be #theyearofthemarketer!

Marketing in 2021
What’s inside:

  • How to plan/budget for tradeshows and events in 2021
  • Learnings from a post-COVID world – What’s working? What’s not?
  • How to sell your budget to leadership?
  • New marketing tactics to expect in 2021
  • How to build a 2021 marketing plan with confidence