Frost & Sullivan

— Virtual Think Tank —

Marketing 2023

Reflections & Projections

Gary Robbins

Moderator: 
Gary Robbins
Senior Partner
Brand & Demand Solutions
Frost & Sullivan

Friday, February 10, 2023
11:30 AM – 12:30 PM ET

We are pleased to invite you to an exclusive discussion with your peers to gain your perspective in support of our ongoing industry research.
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Join us for this Timely Discussion!

The first quarter remains a critical time for B2B marketers, closing the books on last year while charting and executing on this year’s priorities. The only thing that’s predictable about 2023 is its potential to be unpredictable. Join a hand-picked group of B2B marketing executives from across industries as we reflect on 2022 and project about 2023 in Frost & Sullivan’s Brand and Demand Virtual Think Tank. As an output of this thought-provoking and informative session Frost & Sullivan will publish the discussion’s highlights.

In this interactive session, we will exchange ideas on these pressing questions:

Given all the talk of a potential recession, how do you expect that will impact your budget and go-to-market strategy?

Drawing from past learnings, how should content be leveraged in 2023?

How will ABM evolve?

How should marketers plan and budget for in-person events?

What will you start, and stop, doing in 2023?

During this virtual think tank, Gary Robbins, Sr. Partner, Brand and Demand, will moderate a conversation with a curated group of marketing executives that will stimulate, invigorate, and initiate new approaches to MARKETING 2023: Reflections & Projections.

Participants

Kirsten Paragona

Kirsten Paragona
Head of Field Marketing
Rimini Street

Rimini Street
Alix Hagan

Alix Hagan
Vice President,
Product Marketing
GoTo

GoTo
Kari Homan

Kari Homan
Vice President of
Brand Content Marketing, &
Social Media
Zendesk

Zendesk
Matt Tredinnick

Matt Tredinnick
Chief Marketing Officer
Mopeka

Mopeka
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FAQ

What is a Virtual Think Tank?
A Frost & Sullivan Virtual Think Tank is an exclusive, unique and highly engaging conversation that brings together a diverse group of industry leaders to discuss their opinions on a certain topic. Content from this collective discussion will be featured in an upcoming Frost & Sullivan article where you have the options to be highlighted as a thought leader. Your insight as a strategic partner is invaluable.
Why Should I Participate?
  • Share & Learn Best Practices: Engage in strategic conversations with your peers. The open, candid discussions you have will spark creative thinking and help you formulate new ideas for implementation.
  • Increase Your Peer-to-Peer Network: Connect with other senior level leaders in your industry on a more intimate level.
  • Get Access to a Frost & Sullivan Analyst: Engage with our industry experts to gain additional insights and ask them your questions.
  • Demonstrate Your Industry Expertise: The insights, feedback and best practices shared by you will be part of an upcoming Frost & Sullivan vBook. Through your participation, both you and your company will be positioned as a leader.
Will I have the Option to be Quoted or Not?

Yes, all participants have the options to be quoted or not in the vBook.

Will I get a Copy of this vBook when Published?

Yes, we would be more than happy to send you over a complimentary copy of the vBook once published.

Who can I Speak About Additional Questions?

Please contact Danielle Floyd at [email protected]

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