Frost & Sullivan

— Virtual Think Tank —

Marketing 2024

Projections & Reflections

Gary Robbins

Moderator: 
Gary Robbins
Senior Partner
Frost & Sullivan

Thursday, November 9, 2023
12:30 PM – 1:30 PM ET

We are pleased to invite you to an exclusive discussion with your peers to gain your perspective in support of our ongoing industry research.
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Join us for this Timely Discussion!

Yes, Q4 has arrived and the 2024 planning season is now in full swing. Your team should already be thinking about what you want, what you need and what you’ll never do again. To many organizations, the uncertainty of 2023 left them with only half a year of marketing to plan and proved to be even more challenging than the pandemic years. So, what can we expect from 2024 and how will you validate the path you choose?

Join a hand-picked group of B2B marketing executives from across industries as we project about 2024 and reflect on 2023 in Frost & Sullivan’s annual Brand and Demand Virtual Think Tank. As an output of this thought-provoking and informative session Frost & Sullivan will publish the discussion’s highlights.

The key questions we will be discussing are:

How are you integrating AI into your marketing plans?

Beyond AI, what marketing trend do you expect to dominate 2024?

Do you plan to do more virtual or in-person events?

What 3 tactics would you include to ensure a successful 2024 integrated campaign?

Which strategies will you double down on, and which will you cut out?

During this Virtual Think Tank, Gary Robbins, Sr. Partner, Brand and Demand, will moderate a conversation with a curated group of marketing executives that will stimulate, invigorate, and initiate what’s expected in 2024.

Participants

Dawane Young

Dawane Young
Executive Director,
Head of Marketing
Verizon

Verizon
Elizabeth Gengl

Elizabeth Gengl
Senior Director, Marketing
Dun & Bradstreet

bmc
Celso Puente

Celso Puente
VP of Marketing & Communications
CGI

Edgio
Farrah Cox

Farrah Cox
Head of Integrated Marketing
Cisco

Edgio
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FAQ

What is a Virtual Think Tank?
A Frost & Sullivan Virtual Think Tank is an exclusive, unique and highly engaging conversation that brings together a diverse group of industry leaders to discuss their opinions on a certain topic. Content from this collective discussion will be featured in an upcoming Frost & Sullivan Quotables where you have the options to be highlighted as a thought leader. Your insight as a strategic partner is invaluable.
Why Should I Participate?
  • Share & Learn Best Practices: Engage in strategic conversations with your peers. The open, candid discussions you have will spark creative thinking and help you formulate new ideas for implementation.
  • Increase Your Peer-to-Peer Network: Connect with other senior level leaders in your industry on a more intimate level.
  • Get Access to a Frost & Sullivan Analyst: Engage with our industry experts to gain additional insights and ask them your questions.
  • Demonstrate Your Industry Expertise: The insights, feedback and best practices shared by you will be part of an upcoming Frost & Sullivan Quotables. Through your participation, both you and your company will be positioned as a leader.
Will I have the Option to be Quoted or Not?

Yes, all participants have the options to be quoted or not in the Quotables.

Will I get a Copy of this Quotable when Published?

Yes, we would be more than happy to send you over a complimentary copy of the Quotables once published.

Who can I Speak About Additional Questions?

Please contact Danielle Floyd at danielle.floyd@frost.com

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