— Virtual Think Tank —
Marketing 2024
Projections & Reflections
Moderator:
Gary Robbins
Senior Partner
Frost & Sullivan
Thursday, November 9, 2023
12:30 PM – 1:30 PM ET
Join us for this Timely Discussion!
Yes, Q4 has arrived and the 2024 planning season is now in full swing. Your team should already be thinking about what you want, what you need and what you’ll never do again. To many organizations, the uncertainty of 2023 left them with only half a year of marketing to plan and proved to be even more challenging than the pandemic years. So, what can we expect from 2024 and how will you validate the path you choose?
Join a hand-picked group of B2B marketing executives from across industries as we project about 2024 and reflect on 2023 in Frost & Sullivan’s annual Brand and Demand Virtual Think Tank. As an output of this thought-provoking and informative session Frost & Sullivan will publish the discussion’s highlights.
The key questions we will be discussing are:
How are you integrating AI into your marketing plans?
Beyond AI, what marketing trend do you expect to dominate 2024?
Do you plan to do more virtual or in-person events?
What 3 tactics would you include to ensure a successful 2024 integrated campaign?
Which strategies will you double down on, and which will you cut out?
During this Virtual Think Tank, Gary Robbins, Sr. Partner, Brand and Demand, will moderate a conversation with a curated group of marketing executives that will stimulate, invigorate, and initiate what’s expected in 2024.
Participants
Dawane Young
Executive Director,
Head of Marketing
Verizon
Elizabeth Gengl
Senior Director, Marketing
Dun & Bradstreet
Celso Puente
VP of Marketing & Communications
CGI
Farrah Cox
Head of Integrated Marketing
Cisco
FAQ
What is a Virtual Think Tank?
Why Should I Participate?
- Share & Learn Best Practices: Engage in strategic conversations with your peers. The open, candid discussions you have will spark creative thinking and help you formulate new ideas for implementation.
- Increase Your Peer-to-Peer Network: Connect with other senior level leaders in your industry on a more intimate level.
- Get Access to a Frost & Sullivan Analyst: Engage with our industry experts to gain additional insights and ask them your questions.
- Demonstrate Your Industry Expertise: The insights, feedback and best practices shared by you will be part of an upcoming Frost & Sullivan Quotables. Through your participation, both you and your company will be positioned as a leader.
Will I have the Option to be Quoted or Not?
Yes, all participants have the options to be quoted or not in the Quotables.
Will I get a Copy of this Quotable when Published?
Yes, we would be more than happy to send you over a complimentary copy of the Quotables once published.
Who can I Speak About Additional Questions?
Please contact Danielle Floyd at danielle.floyd@frost.com