Frost & Sullivan

Capturing Key Health Data to Understand Physician Influence in Clinical Outcomes

Medical affairs experts work with healthcare professionals to identify patients’ expectations and interpret the data and science behind a product’s value. When treatment is in use, education and promotion become even more important. Finding providers who are genuinely diagnosing and treating patients is a challenge for companies in today’s highly promotional regulated environment.

Medical Affairs

Download this complimentary executive brief to uncover the:

  • Impact of new healthcare influencers and growth of media outlets
  • Need for new engagement approaches
  • Importance of embracing patient-centric analytics
  • Medical affairs teams solution “must-haves”