Frost & Sullivan

— Virtual Think Tank —

PARTNER MARKETING:

Seizing the Opportunity

GARY ROBBINS

Moderator: 
GARY ROBBINS
Senior Partner
Frost & Sullivan

Thursday, April 25, 2024
11:00 AM – 12:00 PM ET

We are pleased to invite you to an exclusive discussion with your peers to gain your perspective in support of our ongoing industry research.
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Join us for this Timely Discussion!

There are few positions in the marketing department that are more complex than that of the partner marketing executive. Join a hand-picked group of B2B practitioners from across industries as we engage around the latest tools, tactics, and hurdles to increase and accelerate partner marketing returns.

As an output of this thought-provoking and informative session Frost & Sullivan will capture impactful insights and highlights to share with the greater marketing community

The key questions we will be discussing are:

What are the reasons for why a partnership fails?

How do you track the sales impact of your partnerships?

What are the best practices around enabling partner self-service?

What are the ideal marketing activities to involve Partners in?

How do you educate your partner network to prioritize your solutions?

During this virtual think tank, Gary Robbins, Senior Partner, Brand and Demand, will moderate a conversation with a curated group of marketing executives that will stimulate, invigorate, and initiate new approaches to pipeline driven marketing.

Participants

Christine Otts

Christine Otts
Director,
Partner Demand and Acceleration
Cisco Global SMB and
Partner Marketing

Dell
Amrutha Ananth

Amrutha Ananth
Global Partner
Marketing Strategist
Dell

Dell
Vivian Goetz

Vivian Goetz
Head of Partner Communications
and Program Events
HCLSoftware

HCL
Stacey Cole

Stacey Cole
Senior Director,
Global Partner Marketing
Five9

HCL
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FAQ

What is a Virtual Think Tank?
A Frost & Sullivan Virtual Think Tank is an exclusive, unique and highly engaging conversation that brings together a diverse group of industry leaders to discuss their opinions on a certain topic. Content from this collective discussion will be featured in an upcoming Frost & Sullivan article where you have the options to be highlighted as a thought leader. Your insight as a strategic partner is invaluable.
Why should I participate?
  • Share & Learn Best Practices: Engage in strategic conversations with your peers. The open, candid discussions you have will spark creative thinking and help you formulate new ideas for implementation.
  • Increase Your Peer-to-Peer Network: Connect with other senior level leaders in your industry on a more intimate level.
  • Get Access to a Frost & Sullivan Analyst: Engage with our industry experts to gain additional insights and ask them your questions.
  • Demonstrate Your Industry Expertise: The insights, feedback and best practices shared by you will be part of an upcoming Frost & Sullivan article. Through your participation, both you and your company will be positioned as a leader.
Will I have the option to be quoted or not?

Yes, all participants have the options to be quoted or not in the content created from the discussion.

Will I get a copy of the final content once published?

Yes, we would be more than happy to send you over a complimentary copy of the final content once published.

Who can I speak with for additional questions?

Please contact Danielle Floyd at danielle.floyd@frost.com

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