Frost & Sullivan

— Virtual Think Tank —

Solve & Resolve

The Challenges of Partner Marketing

Gary Robbins

Moderator: 
Gary Robbins
Senior Partner
Frost & Sullivan

Thursday, June 29, 2023
2:00 PM – 3:00 PM ET

We are pleased to invite you to an exclusive discussion with your peers to gain your perspective in support of our ongoing industry research.
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Join us for this Timely Discussion!

There are few positions in the marketing department that are more complex than that of the partner marketing executive. Join a hand-picked group of B2B practitioners from across industries as we engage around the latest tools, tactics, and hurdles to increase and accelerate partner marketing returns.

As an output of this thought-provoking and informative session Frost & Sullivan will capture impactful insights and highlights to share with the greater marketing community

The key questions we will be discussing are:

Balancing the partner’s needs with your needs?

How best to work with partners who don’t have the same resources to support?

What funding models do you think work best?

How do you monitor your partner’s data and performance?

Sales and Marketing – how to drive the collaborative approach and sale?

During this virtual think tank, Gary Robbins, Senior Partner, Brand and Demand, will moderate a conversation with a curated group of marketing executives that will stimulate, invigorate, and initiate new approaches to partner marketing.

Participants

Kate Quinn Canestrari
Kate Quinn Canestrari
VP, Global Partner Marketing
Cohesity
GoTo
Ellen McGowan

Ellen McGowan
Director, Partner Marketing
AlphaSense

Zendesk
Tyillere Hansen

Tyillere Hansen
Director, Partner Marketing
Slack

Mopeka
Kristina Scott

Kristina Scott
Head of Channel Marketing
Smartsheet

Mopeka
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FAQ

What is a Virtual Think Tank?
A Frost & Sullivan Virtual Think Tank is an exclusive, unique and highly engaging conversation that brings together a diverse group of industry leaders to discuss their opinions on a certain topic. Content from this collective discussion will be featured in an upcoming Frost & Sullivan article where you have the options to be highlighted as a thought leader. Your insight as a strategic partner is invaluable.
Why Should I Participate?
  • Share & Learn Best Practices: Engage in strategic conversations with your peers. The open, candid discussions you have will spark creative thinking and help you formulate new ideas for implementation.
  • Increase Your Peer-to-Peer Network: Connect with other senior level leaders in your industry on a more intimate level.
  • Get Access to a Frost & Sullivan Analyst: Engage with our industry experts to gain additional insights and ask them your questions.
  • Demonstrate Your Industry Expertise: The insights, feedback and best practices shared by you will be part of an upcoming Frost & Sullivan vBook. Through your participation, both you and your company will be positioned as a leader.
Will I have the Option to be Quoted or Not?

Yes, all participants have the options to be quoted or not in the vBook.

Will I get a Copy of this vBook when Published?

Yes, we would be more than happy to send you over a complimentary copy of the vBook once published.

Who can I Speak About Additional Questions?

Please contact Danielle Floyd at danielle.floyd@frost.com

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