Frost & Sullivan

— Virtual Think Tank —

PARTNER MARKETING:

Seizing the Opportunity

David Vergin

Moderator: 
David Vergin
Marketing Strategist
Frost & Sullivan

Thursday, May 2, 2024
10:00 AM – 11:00 AM Central

We are pleased to invite you to an exclusive discussion with your peers to gain your perspective in support of our ongoing industry research.
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Join us for this Timely Discussion!

There are few positions in the marketing department that are more complex than that of the partner marketing executive. Join a hand-picked group of B2B practitioners from across industries as we engage around the latest tools, tactics, and hurdles to increase and accelerate partner marketing returns.

As an output of this thought-provoking and informative session Frost & Sullivan will capture impactful insights and highlights to share with the greater marketing community

The key questions we will be discussing are:

What are the reasons for why a partnership fails?

How do you track the sales impact of your partnerships?

What are the best practices around enabling partner self-service?

What are the ideal marketing activities to involve Partners in?

How do you educate your partner network to prioritize your solutions?

During this virtual think tank, Dave Vergin, Marketing Strategist, Brand and Demand, will moderate a conversation with a curated group of marketing executives that will stimulate, invigorate, and initiate new approaches to pipeline driven marketing.

Participants

Stacy Shorter

Stacy Shorter
Sr. Director Marketing
CenTrak

GoTo
Miguel Zarraluqui

Miguel Zarraluqui
Head of Product Marketing
Veridas

Zendesk
Lisa Strazzante

Lisa Strazzante
Partner Marketing Lead – AMER
HERE Technologies

Mopeka
Amy Coates

Amy Coates
Senior Product Marketing Manager
RevSpring Inc.

Mopeka
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FAQ

What is a Virtual Think Tank?
A Frost & Sullivan Virtual Think Tank is an exclusive, unique and highly engaging conversation that brings together a diverse group of industry leaders to discuss their opinions on a certain topic. Content from this collective discussion will be featured in an upcoming Frost & Sullivan article where you have the options to be highlighted as a thought leader. Your insight as a strategic partner is invaluable.
Why should I participate?
  • Share & Learn Best Practices: Engage in strategic conversations with your peers. The open, candid discussions you have will spark creative thinking and help you formulate new ideas for implementation.
  • Increase Your Peer-to-Peer Network: Connect with other senior level leaders in your industry on a more intimate level.
  • Get Access to a Frost & Sullivan Analyst: Engage with our industry experts to gain additional insights and ask them your questions.
  • Demonstrate Your Industry Expertise: The insights, feedback and best practices shared by you will be part of an upcoming Frost & Sullivan article. Through your participation, both you and your company will be positioned as a leader.
Will I have the option to be quoted or not?

Yes, all participants have the options to be quoted or not in the content created from the discussion.

Will I get a copy of the final content once published?

Yes, we would be more than happy to send you over a complimentary copy of the final content once published.

Who can I speak with for additional questions?

Please contact Danielle Floyd at danielle.floyd@frost.com

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