Unlocking Customer Data for Personalized Omnichannel Excellence
Retail trends are driven by forces larger than what consumers dictate. The pandemic, for instance, forced retailers to change because of lockdowns, social distancing, economic distress, labor shortages, and supply chain issues. It also modified consumer behavior as people of all ages were nudged into using mobile apps and eCommerce. Their preference for self-service over live agent assistance and love of brand experience are driving the experience economy to new heights.
A comprehensive CX platform can help brands transform CX to the business of experience, for seamless engagement that is based on knowing the customer and orchestrating personalized journeys through multiple avenues. Whether you are a retailer just starting the journey or one exploring a different path, having the right tools and technology partners is crucial to help you adapt to the changing industry.
- The current retail landscape
- Why despite recent challenges, blocking and tackling in retail remain the same
- The importance of streamlining omnichannel engagement
- The personalization-privacy tightrope
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