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Atypically Purposeful UnWebinars from your friends at Frost & Sullivan’s Brand and Demand Solutions

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The King Has Fallen: Content is the New Emperor

Content has been “king” for quite some time, but with roughly 80% of the B2B buying journey taking place online, it’s quickly shifting to the emperor of your marketing universe. Decision-makers increasingly prefer self-service discovery to identify solutions to their challenges. How are you leveraging content marketing to place your organization in their line of sight?

We’ll not only discuss content marketing strategy, but how industry leading marketing executives optimize psychology, analytics, design, personalization and much more to identify, engage, understand and convert your prospects to clients.

Watch this interactive, fun and fast paced UnWebinar to discover:

  • Tried and true layout and design techniques that increase time on site
  • Headlines and CTAs to drive clicks
  • Psychology of content marketing
  • Interactive and dynamic content best practices
  • Personalization lessons learned
  • The role of content in the overall marketing mix
  • Drive and report ROI thru proper analysis and analytics

Panelists:

SUZANNE MCLAUGHLIN
SUZANNE MCLAUGHLIN
Chief of Staff, Marketing
Finastra
FAITH WHEELER
FAITH WHELLER
Senior Marketing Director
Global Small Business
Cisco
LISA MATHERLY
LISA MATHERLY
VP of Marketing
[24]7.ai
AMANDA HIDALGO
AMANDA HIDALGO
Global Content Strategy & Operations Manager
FARO

GARY ROBBINS
GARY ROBBINS
Senior Partner
Brand and Demand Solutions
Frost & Sullivan
BERNIE BORGES
BERNIE BORGES
VP, Global Content Marketing
iQor
Nick-Mason Turtl
NICK MASON
CEO & Founder
Turtl
EVA ARAYA
EVA ARAYA
Content Functional Lead, Content & Creative
NCC Group

ABM Strategies, Tactics & Insights to Drive ROI

Did you know that 87% of B2B marketers reported that their Account-Based Marketing (ABM) initiatives outperform other marketing investments in terms of ROI* & 91% of companies using ABM increase average deal size, with 25% reporting an increase of +50%?**

Watch this interactive, fun and fast paced UnWebinar to discover:

  • ABM standards & benchmarks
  • Alignment & best practices for account personalization, CX & engagement
  • Tactical insights into what ABM campaigns are working & not working
  • How to leverage traditional channel assets for ABM
  • Tips & Tricks to collect, tabulate and share ABM analytics and data
  • The latest and greatest strategies that drive serious ROI

In today’s challenging B2B market, understanding industry benchmarks of engagement are critical. The “rules of the game” are in constant flux, pushing marketing and sales teams to be aligned and agile; offering value at every touchpoint. Stay one step ahead of your competition to both engage AND convert your top accounts!
Panelists:

Elise Miller, ServiceNow
Elise Miller
Head of ABM, EMEA
Global ABM Practitioner
ServiceNow
Christa Norton, Capita
Christa Norton
Head of Industry and
ABM Marketing
Capita
MICHAEL HOPFINGER
MICHAEL HOPFINGER
Director
Global Commercial Marketing
Cisco
DEBRA YORKMAN
DEBRA YORKMAN
Vice President, Marketing
SDI
GARY ROBBINS
GARY ROBBINS
Senior Partner
Brand and Demand Solutions
Frost & Sullivan
Karen Sage
KAREN SAGE
Chief Marketing Officer
Syncron
OISIN O’CONNOR
OISIN O’CONNOR
Senior Director
ABM Marketing
MATRIXX Software
MARNIE GIURANNA ZACCARIA
MARNIE GIURANNA ZACCARIA
Global ABM Lead
Finastra

Demand Generation in 2021: A Year of Discoveries & Opportunities

For most of 2020, B2B marketing leaders have been reacting and pivoting to the challenges of a global pandemic. In fact, the recently published report State of Demand Gen 2020* showed that 55% of marketers have increased demand gen activity since the pandemic began and 78% stated that they expect their demand gen budgets to either grow or stay the same in 2021.

So what happens next? Does a vaccine shift your strategy? How much do you pivot?

Demand Generation in 2021: A Year of Discoveries & Opportunities, in other words it’s the opposite of a traditional webinar! Our UnWebinars are engaging, interactive and fun with speed rounds and questions built by you and answered by a panel of your peers to discuss and uncover the discoveries and opportunities of 2021. The agenda has been built around YOUR needs and will answer questions and concerns like:

  • What will inbound and outbound Demand Generation look like post vaccine?
  • How are you mapping Demand Gen tactics to the buyer journey and measuring ROI?
  • How will your ABM strategies evolve in 2021?
  • How do you plan/budget for tradeshows and events in 2021?
  • When will we “flip the switch” back to in-person demand?

This is an UnWebinar you cannot afford to miss.
Panelists:

Einat_Weiss
EINAT WEISS
Chief Marketing Officer
NICE
Tim-Kounadis
TIM KOUNADIS
Vice President of Marketing
Expedient
TRACY GEIST
TRACY GEIST
Chief Marketing Officer
EditShare

Murphy Krajewski
MURPH KRAJEWSKI
Chief Marketing Officer
Sharpen
GARY ROBBINS
GARY ROBBINS
Senior Partner
Brand and Demand Solutions
Frost & Sullivan
MARC PETOCK
MARC PETOCK
Chief Marketing & Communications Officer
Lynxspring

Marketing in 2021: Uncertainty or Opportunity?

Ready or not, planning season is just around the corner. But how does marketing plan for a future rife with the uncertainty of a prolonged pandemic and looming recession? Marketing in 2021: Uncertainty or Opportunity features a panel of your peers that discuss and debate strategies to propel companies forward. This conversation is geared around YOUR needs. Here are some questions that were answered during the webinar:

  • How do you plan/budget for tradeshows and events in 2021?
  • Learning from a post-COVID world – What’s working? What’s not?
  • How do you sell your budget to leadership?
  • What new marketing tactics should we expect to see in 2021?
  • How can I build a 2021 marketing plan with confidence?
  • Life altering events and global recessions are both devastating and windows of opportunity. History has proven, businesses that have ramped up their marketing during these times, not only survive, but come out stronger. When this is all over, will your company be on top or lagging behind?

This is a webinar you cannot afford to miss. ACCESS TODAY.

Panelists:

JYLLENE MILLER
JYLLENE MILLER
EVP Marketing and Emerging Business
Concentrix
Ashish Babu
ASHISH BABU
CMO for Europe & UK
The Tata group
TIM WILSON
TIM WILSON
CMO
BlackBerry

Yasutaka-Mizutani
YASUTAKA MIZUTANI (MIZU)
VP, Global CMO
Colt
GARY ROBBINS
GARY ROBBINS
Senior Partner
Brand and Demand Solutions
Frost & Sullivan
MARC PETOCK
STACEY FONTENOT
Senior Vice President, Marketing
Cvent

What Now? Fill Your Lost Tradeshow Pipeline

With recent global health concerns, alternate ways of forming real connections is top of mind. Act Fast, Think Digital, and Go Virtual.

Learn from the experiences of others, participate in a live Q&A, and walk away with actionable strategies for your own organization.

Discover:

  • Short and long term strategies to keep your pipeline growing
  • Alternate ways of forming real connections
  • How to remain profitable in times of uncertainty
  • Demand generation that keeps your sales team engaged and motivated

Panelists:

DAVID PORTNOWITZ
DAVID PORTNOWITZ
Chief Marketing Officer
Star2Star
Communications, LLC
KRISTI MELANI
KRISTI MELANI
Vice President
Digital Marketing & Customer Experience
Poly
RYAN ROOT
RYAN ROOT
Head of Marketing
Stem Audio

LUDY MORALES-DUNNING
LUDY MORALES-DUNNING
Senior Director
NA Field Marketing
Genesys
GARY ROBBINS
GARY ROBBINS
Senior Partner
Brand and Demand Solutions
Frost & Sullivan
KRISTI MELANI
PETER HUBER
Trade MarketingBusiness Development
Duracell

Featuring panelists from:

 
logo-247ai   Blackberry logo  capita logo   cisco-logo1   Colt Logo Concentrix-logo Cvent Logo    editshare  Expedient  faro-technologies   FINASTRA logo    iQor logo   Lynxspring   Matrix Software  ncc-group  NICE logo  Poly logo  Service Now Logo   SDI Logo   Syncron Logo   Sharpen Logo    Tata Consultancy Service  Turtl Logo

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